How easy it is to overlook the sleepy little alleyway tucked behind the bustling shops of Ashland’s Main Street. Here you may encounter the occasional electric bicycle or employee taking a break. If you look closely, notice a warm light and welcoming door with three simple letters: MÄS.

In Spanish, the word “más” means more. In Josh Dorcak’s world, MÄS may as well mean less is more. The plates presented at his ...